EASY TO FOLLOW YOUTUBE SEO
1 - The Video File name
You should use your keyword as your file name
i.e - HowToLoseWeightFastAndEasy.mp4
2 - Optimizing Video Title To Include Your Keywords
Add your keyword to the start of the title, It's also possible to put part of your keyword at the end of the title as well, shown below.
Title
How To Lose Weight Fast And Easy - Fast Way To Lose Weight Easy
3 - Optimize Your Video Description
Add a keyword first then followed by a link (if you have one) so its clickable to the viewer. The link can be for your blog site or affiliate offer or even to another video. Add your keywords a couple of times and be sure to use LSI and synonyms. You only want to repeat your keywords a couple of times, don't keyword stuff - as a rule of thumb, look at the top videos ranking in YouTube and see how many they use, but I don't add more than 10. The longer the description the more keywords you can add.
Description
How To Lose Weight Fast And Easy - www.howtoloseweightfastandeasy.com Want to know the secret to losing weight Fast and Easy? Watch this video and learn tips and tricks how you can lose weight and shape up for summer. Our step-by-step method is fast and easy.
4 - Adding Tags
Use your main keyword as the first tag, then use keyword phrases, not just keywords.
Tags
How To Lose Weight Fast And Easy - How To Lose Weight In 2 Weeks
Lose Weight Fast And Easy - How To Lose Weight Tips And Tricks
Easy Way To Lose Weight Fast - Fastest Way To Lose Weight In 2 Weeks
Tips To Getting Tags
In order to view the tags of a YouTube video, you will need to open the page source (view HTML) All you do is right click on the page and select - view page source. Then look for <meta name="keywords" content=" this will then show you the tags used.
5 - Geo Tag Your Video
If you are trying to rank a video for a business that has a physical location then you should Geo Tag the location.
How To Geo Tag
Click on advanced settings
Now click on the video location bar and enter the business address - then click search. This should auto fill the search box with the co-ordinates.
6 - Video Captions
YouTube automatically attempts to transcribe your video and adds them as closed captions. It does this for users that find it hard to hear or understand spoken words. Unfortunately it doesn't do a very good job.
Once your video has been uploaded, you can click on Video Manager at the bottom of the page, then click on the down arrow next to your video where it says EDIT. Now go ahead and choose Subtitles and CC, this will allow you to correct any mistakes YouTube has made. You can also add your keyword to the start of it, just be sure not spam the captions.
YouTube Channel Authority
It's important that you stick to a certain niche. If your channel is about weight loss, don't upload something about how to build a website as this will only confuse YouTube.
Keep your YouTube channels related to your niche.
Tips for your channel
- Pick a keyword rich channel name
- Add up to 10 high searched for tags in your niche for your channel
- Add channel description, use keywords, synonyms and LSI words
- Link your social account to your channel
Increasing Video Views
- Get more views to your videos using annotations on less popular videos and from video descriptions.
- Create playlists of similar videos. If you have videos in a playlist they will auto play and get more views.
- Set video as featured video on your channel, featured videos will auto play and get more views each time someone visits your channel.
- Share your video on social media sites such as Facebook, LinkedIn etc...
- Use YouTube's own advertising platform.
- Promote a post in Facebook to get views.
Video Interactions
Videos that have interaction between their viewers send signals to YouTube to rank your video higher.
Interactions such as Likes,Comments and Dislikes.
Tips To Increase Video Interactions
- Ask your users to like as well as comment on your video.
- Reply back to any comments you get.
- Comment on your own videos first.
YouTube Channel Branding
- Use custom backgrounds.
- Create a custom intro and exit for your brand and use it on all your videos.
- Add your business phone number in the description and channel page if you have one.
- Be consistent with adding new videos.
Promoting YouTube Videos
Getting both video embeds and backlinks for your videos will help in promoting them.
The backlinks help get you a higher search engine ranking and if your using quality sources then it will also increase your YouTube views.
It is important that you build high quality links if you want your videos to stay ranked for top searched keywords, the type of links you would use when building a website.
Tips For Getting Backlinks And Embeds
- Embed your YouTube video on your own website
- Embed your video on your social media accounts
- Ping your videos after uploading them
- Promote your YouTube RSS feed
I hope you where able to take something away from this short guide, feel free to share this page or share what you know in the comments below.
R.J Winters